Inspired by classic studio-labels such as Stax and Ardent, Karma Frog's mission statement is simple: release albums that feature classic, analog-era values of organic production; three-dimensional, vivid arrangements; and quality songwriting, spanning a number of genres including soul, roots, power pop, and garage rock.

Founded in 2001 as a DIY operation for singer/songwriter Adam Marsland, Karma Frog amassed a track record comparable to many established independent labels, including two top 40 placements on amazon.com's sales chart, plus airplay on hundreds of cllege and commercial radio stations for our releases, and effective publicity for over 20 regional and national tours. After the release of his genre-spanning 2009 double album Go West, Adam began to focus more on production work at his own Karma Frog Studio (while continuing to release albums and touring in the U.S., Canada, Europe and Asia), which quickly became a mecca for artists looking to bring old school detail and care to their music, with The Standells and members of Earth, Wind and Fire, The Beach Boys, X, Three Dog Night and others stopping in to record.

Beginning in 2015, Karma Frog Records for the first time expanded its operations to release and promote the albums of selected outside artists who recorded at Karma Frog. With the expertise of 14 years of releasing albums and promoting tours, and a dedicated promotion staff, Karma Frog the label (like its sister studio) seeks to re-establish old school values in a new digital world -- building and growing audiences for new artists by fostering connections to the listeners, press people, radio and podcasters most likely to be interested in them, specifically targeting each new release at the grass roots level to those most likely to want to hear it.

The expanded Karma Frog Label had its "soft open" with the release of the new single by Pacific Soul Ltd. on April 21, 2015, followed by On The Go With Summer Children in August, 2015. Mod Hippie's debut release Tomorrow Then followed on October 9, 2015. Karma Frog continued its release schedule in 2016, 2017 and 2018 with album releases by Rob Martinez, Pacific Soul Ltd., Mod Hippie and Adam Marsland (two albums each for Rob Martinez and Mod Hippie). After a year's hiatus Karma Frog released Rob Martinez' third album, Maybe Miss America in January 2020. This is expected to be the last physical release on the Karma Frog label.

Following the COVID-19 pandemic, a worldwide decline in sales of physical media, and Adam's move to Asia, Karma Frog began to revitalize itself with its long-delayed transition to digital media in Summer 2021, and its first all-digital release:The Meaning, a collaboration with Beach Boys lyricist Stephen Kalinich.